Lithuania

Five ways to sell the European Capital of Christmas and its surrounds

Lithuania is fast emerging as one of the most exciting destinations in Europe, offering the perfect blend of culture, history and natural beauty – all at exceptional value.

Named the second-best travel destination in the world for 2025 onLonely Planet’s Best in Travel list, it’s evident this Baltic jewel, tucked away in northern Europe, is fast capturing the interest of many travellers.

Below, we explore five key ways to inspire your clients to discover Lithuania and all it has to offer:

Wizz launches Vilnius routes; restores St Petersburg link

Flights to Lithuanian capital from Birmingham and London slated for late-October

Shining a spotlight on historic city-break destination Vilnius

HBO’s Chernobyl and Netflix’s Young Wallander and Tokyo Trial were all shot here

WTM London 2019: Central and eastern Europe emerge

Dave Richardson investigates eastern Europe’s past versus its present in terms of tourism, and reveals some updates a few countries shared at WTM London

Ryanair announces Vilnius and Bucharest routes from Southend

Irish carrier to take on Wizz Air at Southend with identical route launch

Wizz Air to launch three new routes from Southend airport

Budget carrier’s flights to Bucharest, Vilnius and Sibiu in Romania to get under way later this year, as well as new routes to Spain and Austria from Luton

Tourist board’s ‘g-spot of Europe’ ad cleared by advertising watchdog

Go Vilnius’s quirky campaign ruled ‘not overtly sexual’ despite ’sexually suggestive’ tone

Indulging in Lithuania's quirky charms

For a nation that was under Soviet occupation until 1990, Lithuania has emerged as an idiosyncratic touring destination, holding plenty of appeal for culture vultures with a penchant for food, finds Madeleine Barber.