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Florida isn’t just a state. It’s a holiday state of mind. It’s where travellers can embrace carefree days, spontaneous adventures, and the feeling that every moment matters. Here, the known icons meet new discoveries — from world-class theme parks to cultural gems, natural beauty, and hidden surprises. It’s the place where holidays transform into lasting memories. 

VISIT FLORIDA is the state’s official destination marketing organisation, we drive tourism through a public-private partnership that matches public funding dollar-for-dollar. Partnering with thousands of businesses across the state, we play a leading role within Florida’s tourism ecosystem, protecting and promoting Florida’s $142 billion holiday brand through global marketing, public relations, and travel trade efforts.

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Located just an hour from Orlando, Daytona Beach is the perfect spot to relax after experiencing central Florida’s theme parks so the perfect twin-centre option. Visitors love the laidback beach vibe and 23 miles of white-sand beaches. Plus Daytona Beach offers many top-rated attractions. 

Daytona Beach also offers an affordable beach holiday. Pounds will stretch further when visitors stay in Daytona Beach.  From charming independent properties to beachfront resorts, Daytona Beach has a place to stay for every budget.

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The Florida Keys and Key West is a 126 mile long string of Islands connected to Southern Florida by the scenic Overseas Highway; a road that suspends the traveller in a place that bridges the gap between sea and sky. Being in the Keys means being close to nature, exploring the outdoors and finding an appreciation for wildlife. 

The Florida Keys and Key West is a destination with a relaxed atmosphere, where accommodations and restaurants can suit anyone’s budget or preferences. The Florida Keys is made up of 5 distinct areas...Key Largo, Islamorada, Marathon, Big Pine Key & the Lower Keys and Key West.

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Looking to avoid the crowds and discover the “real” Florida? Explore Martin County, ideally located between Orlando and Miami. Here, warm waters meet perfect waves and 35km uncrowded beaches invite swimming, sunbathing and scenic strolls. 

With over 40,000 hectares of parks and conservation lands, the great outdoors feels wonderfully untouched. Height restrictions preserve breathtaking views, while charming coastal communities offer galleries, boutiques and fresh, locally sourced cuisine. 

Stay in stylish resorts, familiar hotels or characterful inns. Just 45 minutes from Palm Beach International Airport, Martin County is an easy, crowd-free addition to any Florida itinerary.

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All over the world, Rentyl Resorts elevates vacations by blending the comforts of home with the top-notch services of a high-end resort. Each of our properties has the same ensured excellence, but an individual brand and story. 

With such unique properties in our collection, we provide experiences and accommodations for groups of all sizes. At a Rentyl Resort, you can truly stay your way

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Unlock Tampa Bay, where our hospitality is as warm as our weather. In the hip, urban heart of Florida’s Gulf Coast, you'll find blue skies, sparkling waterfronts, world-class chefs, award-winning cuisine, family fun, and a century of Cuban, Italian, and German culture – all with a dynamic yet relaxing vibe that's authentically Tampa Bay. Treasure awaits.

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Located between Orlando and Tampa, Central Florida’s Polk County offers unexpected experiences that gives visitors something that the theme parks just can’t touch: the REAL Florida magic. Stunning natural beauty, historic gems, one-of-a-kind attractions and authentic experiences rooted in the area’s unique heritage. 

From wild Safaris, cruising on the historic Chain of Lakes and a visit to the largest Dude Ranch east of the Mississippi to experience the USA’s longest running Saturday night Rodeo is a must. 

Polk County is also home to the LEGOLAND Florida Resort and Peppa Pig Theme Park.

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Visit Orlando is the official tourism organization for Orlando, dedicated to inspiring travel to the USA’s most visited destination. Through global marketing, trade partnerships, and visitor services, Visit Orlando highlights the region’s legendary theme parks, vibrant neighborhoods, diverse dining, and unforgettable experiences. 

We work with travel professionals worldwide to grow demand and ensure visitors enjoy everything that makes Orlando Unbelievably Real

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Visit St. Pete-Clearwater (VisitSPC) is the official destination marketing organisation of Pinellas County in Florida and covers 26 municipalities in the area. The region is located on the peninsula on Florida's west coast, bordered by the Gulf of Mexico to the west and Tampa Bay to the east. 

The area offers 35 miles of award-winning white-sandy beaches, including the current #1 Beach in Florida, exotic nature trails, culture and arts. It is home to independent restaurants, boutique shops and a unique craft beer trail running throughout the destination, with 45+ to try!

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