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Cumbria Travel's Demi-Jade Markham on what makes an award-winning high street agent

Demi-Jade Markham talks to Madeleine Barber about the drive and determination that led to her becoming TTG’s High Street Agent of the Year last year.

When Demi-Jade Markham was named High Street Agent of the Year at the 2019 TTG Travel Awards, she’d been working in travel for just two years.


“I thought I was a very small fish in a very big pond and I genuinely didn’t think I would win, so it’s such an honour,” she says. “I carried my trophy around all night and wouldn’t put it down!”


The sales consultant at Cumbria Travel believes it was her thirst for knowledge and social media talents that made her stand out to the judges, but her undeniable drive for success is apparent too. While the agency doesn’t implement individual sales targets, Demi-Jade took it upon herself to make a goal of selling £1 million of holidays in 2019.


“I have a 92-year-old granddad at home and nothing is ever good enough for him, so when I went home and told him I’d made sales worth £993,000 he was like ‘eurgh, it’s not a million though is it?’,” she laughs.


The Covid-19 pandemic means Demi-Jade has been unable to reach her goal in 2020, but she still has the ‘million pound seller’ title in her sights for the future. “For now, my goal is just to improve on the year before,” she says.



On the social media side, since Demi-Jade took on responsibility for Cumbria Travel’s Instagram account in January 2019 the agency’s number of followers has risen from 300 to almost 3,500 – and counting.


“We have a market for under 30s and Generation Z, and their holiday choices are focused on what looks good on Instagram,” she says. “Because I’m just within that age bracket I use what I want to see on Instagram and turn it into a reality.”


Demi-Jade uses different editing apps, experiments with interactive Stories and works with a “rule of three” when it comes to choosing complementary images “because it’s aesthetically pleasing”.

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