Jonathan Wall, managing director at Elman Wall, on how travel agents can continue to stay in business until international travel resumes
As the crisis continues, many travel agents might be thinking: “Just how on earth am I meant to keep in business until my customers can travel again?”
While there is no magic answer to beating the pandemic, remember that we enter 2021 in a better place compared to 2020 – global vaccinations are being rolled out, and that gives us hope that travel will resume.
We all know there is pent-up demand to travel and that this crisis will end. Your sole job is to ensure you are still in business to take advantage of the recovery.
So, what to do? Here are some words of advice.
Business owners aren’t programmed to sit tight and not try to grow their businesses, but that’s what we are all being asked to do right now. Hunker down in as hibernated a state as you can until you can fully trade again.