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How to refresh your agency on a budget

A fresh coat of paint can bring a new lease of life to your agency while enticing customers. Abra Dunsby hears from agents that have refreshed their stores on a budget

"Sometimes a change is good – it boosts you. We all need one after this past year,” says Michelle Stead, manager at family-run agency Getaway Travel in Whitby, which underwent a refresh before reopening to clients in April.

 

The Advantage member agency diversified last year by creating a new venture, Whitby Hampers, providing arrival hampers to local holiday lets.

 

Due to its success, it now has a pop-up shop within Getaway Travel. The refresh included investing in new signage for Getaway Travel – with a new “Time to Travel” slogan – and Whitby Hampers, to “draw people to each business”.

 

The team also did away with brochure racks, replastered, painted the walls a calming teal shade and added quirky wall decorations, such as vintage posters and traditional Vietnamese hats.

 

Stead adds: “We also placed flowers around the door and window rims to draw in people’s attention and, so far, it is working. Clients are coming in to say hi and everyone’s commented on how nice [the shop] looks.”

 

The revamp cost around £210. “It was £100 for the plastering, the paint cost £10 a tin and the signs were made by a client of ours for £40 each,” says Stead.

 

She also decorated using interesting items that were gathering dust in storage. “The posters were created from a vintage, travel-themed calendar from TK Maxx and I bought £5 frames from The Range to put them in. I’d bought a vintage suitcase on Facebook and had collected some hats from Vietnam from past trips, so we hung those up too.”

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