Luxury villa provider CV Vhas launched its integration with TMS, an automated marketing platform built specifically for the retail travel trade.
The partnership marks the second phase of CV Villas’ largest trade initiative to date, providing travel agents with access to ready-to-use, multi-channel marketing content from a single platform.
TMS transforms tour operator promotions, product content and campaign assets into compliant marketing materials that agents can deploy across key sales channels, including website search tools and landing pages, social media, email campaigns, digital displays and window posters.
Through the integration, more than 250 TMS members can access the full CV Villas portfolio directly through their own websites, with live availability and search functionality.
Agents can also link individual villa properties from their own web domains, creating a more streamlined booking journey while keeping the agent relationship at the centre.
The integration follows the launch of CV Villas’ unbranded, client-facing website in January 2026. The TMS platform is currently live with more than 50 travel agencies across the UK and Ireland, with further rollout expected.
Chris Etheridge, Senior Business Development Manager at CV Villas, said: “We’re always looking for ways to help our travel agent partners showcase villas to their clients, and this integration marks an exciting next phase for our largest-ever trade initiative. Through TMS, more than 250 member agencies can now feature our entire portfolio with live availability and pricing directly on their websites.”
Steve Rushton, Director at Travel Marketing Systems, added: “We’re delighted to be working with CV Villas to bring their portfolio into the TMS platform. The new integration gives agents access to a full villa search experience, including wishlist functionality, live availability and pricing, while providing a rich library of inspiring villa holiday content.”
Agents can email agents@cvvillas.com to register their interest in training.
