Emma Hilton joins as Account Manager covering the North West, North Wales and the Isle of Man, while Mikaela Mills takes on the role of Account Manager for the South East. Both will report to Hayley Morris, Head of Trade Sales & Partnerships.

Alongside the new appointments, Ryan Readman moves from his role as Account Manager for the North West into a newly created position focused on Trade Partnerships for Home Based Businesses, while Sarah (Sas) Rowbotham has moved from Account Manager to the new role of Trade Engagement Manager, where she will focus on driving broader trade engagement initiatives, building on her experience managing agent relationships.

Emma Hilton brings more than 24 years of travel industry experience, including 11 years in account management. She has held senior roles at Star Clippers, Olympic Holidays, Belleair Holidays and SETnet Global, with extensive experience managing travel consortium accounts, delivering agent training, launching sales incentives and hosting FAM trips. Her appointment will provide agents in her region with experienced, proactive support to help drive sales and engagement.

Mikaela Mills joins with more than a decade of experience across customer service, sales and administration roles within the travel sector. She has previously managed UK agency accounts at Exodus Adventure Travels and held roles at Contiki Holidays and Thomas Cook Holidays. Mikaela brings hands-on experience in agency visits, webinars, in-store training, trade marketing and FAM trip planning, offering agents a commercially focused and supportive point of contact.

Hayley Morris, Head of Trade Sales & Partnerships at Newmarket Holidays, said: “We’re delighted to welcome Emma and Mikaela to our team and to see Ryan and Sarah step into their new roles. Their wealth of experience and proven track record will be invaluable in supporting our travel agent network, driving growth and delivering even stronger engagement across all regions.”