The Top 20 Luxury Travel Agencies 2026 have been revealed!
Congratulations to the outstanding agencies named in the Top 20 Luxury Travel Agencies 2026, in association with Virgin Atlantic!
UK & Ireland's No.1 Luxury Travel Agency

- Murray Travel
Why they were named UK & Ireland's No.1 Luxury Travel Agency
Judges said: "After being named champion in the High Street Group category, Murray Travel was a natural choice for this top accolade, having proved excellence across every metric. This thriving business demonstrates perfectly how to combine high-touch in-person service with smart use of technology to enhance the customer experience. This is clearly a brilliant place to work too, with an enviable staff retention rate and raft of wellness initiatives and opportunities for community engagement. With a clear commitment to sharing sustainable travel knowledge across the team, exciting new product in the form of the agency's first privately chartered holidays, and impressive financial growth, Murray Travel has truly set the gold standard!”
Top Luxury Concierge Company

TOP Calder & Co
Why they were category champion
Judges said: "Calder & Co showed how a team can deliver exceptional concierge service that can be both deeply personal and commercially effective, combining ingenuity, strong relationships, measurable growth and a team culture built around client trust. Calder & Co also impressed with their adjustment in business direction to focus on finding strong partnerships with luxury brands to offer their services to. Creativity also shone through in marketing too, using its weekly Sunday Note to share recommendations that generated bookings, while the business also reported an 80% membership renewal rate.”
- PLACED Ten Lifestyle Group
Why they placed
Judges said: "Ten Lifestyle Group earns a Top 20 spot thanks to its blend of deeply personalised concierge service, innovative proprietary technology, global reach and impressive luxury travel growth. Revenue has risen significantly during the judging period, alongside a spike in average booking value. Meanwhile, the team’s response to a client facing a family bereavement truly stood out - working with real discretion and compassion, while 1,406 staff volunteering hours demonstrate a strong commitment to community. Together, these achievements make Ten a compelling luxury concierge proposition."
Top Luxury Cruise Agency

- TOP Panache Cruises
Why they were category champion
Judges said: " With its three Cs focus – Customers, Colleagues and Cruise Lines – Panache Cruises founder James Cole believes the agency can overcome whatever it faces. And, based on what Panache has achieved in the last year, you would struggle to disagree. A huge six-figure investment into systems has helped add more than 100k contacts to its database and several millions to its profit margin. Panache also leads the way in terms of how it treats its rapidly growing workforce and its charity fundraising efforts. The agency is certainly leaving no stone unturned in its pursuit of becoming the world’s largest luxury cruise retailer."
- PLACED Mundy Cruising
Why they placed
Judges said: "Mundy Cruising impressively delivers exceptional customer service - and punches well above its weight with its small but perfectly formed team. Not only has the agency retained its Feefo Platinum status, it also boasts an enviable repeat booking rate of nearly 90%. Initiatives such as Mundy's ‘Galapagos Gurus’ scheme, designed to boost staff's destination expertise, and eco-focused 'Train Gain leave’, which rewards staff for travelling by rail on holiday ensure the business is staying on top of training and also championing responsible travel. It's been quite the year for this specialist!"
Top Luxury Adventure Agency

- TOP Adams & Butler
Why they were category champion
Judges said: Taking this crown for the second year in a row, Adams & Butler impressed once again with their creativity and responsiveness. Whether seamlessly amending itineraries for clients mid-trip, or uncovering a client's unexpected Norwegian heritage to orchestrate an emotional family reunion, this agency excels in extraordinarily personalised itineraries and exclusive access to places and communities. Their marketing strategy is equally creative, with suppliers delivering interactive experiences, such as tracking white rhinos in the wild or cold plunges live on camera - showcasing Adams & Butler's deep, authentic adventure travel connections across the globe.
- PLACED Rock My World Travel
Why they placed
Judges said: “Rock My World’s smart, reputation-driven growth strategy how built an agency powered by word-of-mouth trust and a remarkable referral rate. The business’s enviable client loyalty is fuelled by signature personalised touches, such as arranging surprises for milestone anniversaries or seamlessly resolving a car hire issue in South Africa behind the scenes while the clients enjoyed lunch. A new strategic partnership with a women-led business community has proved to be a masterclass in targeted marketing.”
Top Luxury Responsible Travel Agency

- TOP Nickson Travel
Why they were category champion
Judges said: “In a category packed with worthy winners, Nickson Travel took the top spot because of its extraordinary commitment to embedding sustainability into every aspect of the client experience, ensuring that every journey delivers maximum benefit to local communities and ecosystems. Beyond providing high-touch personalised care, Annika actively guides clients toward lower-carbon choices, such as converting driving itineraries to seamless rail journeys, and strictly eliminates harmful practices like captive wildlife attractions from her portfolio. Nickson Travel proves that sustainable choices directly enhance the quality and value of luxury travel."
- PLACED Adams & Butler
Why they placed
Judges said: “It was exciting to see how Adams & Butler has built partnerships with more than 500 local micro-suppliers, such as drivers and tour guides, who receive not just bookings but sometimes mentorship and even financial support from the agency to help them thrive. Adams & Butler’s dedication to responsible business extends to its internal culture as well, with staff offered dedicated paid time off for community volunteering. All of this deep community integration is paired with seamless customer service providing clients with truly authentic, off-the-beaten-track experiences that, more often than not, make a positive impact on the communities visited."
Top Luxury High Street Agency

- TOP Huben Travel, Cobham
Why they were category champion
Judges said: “Seamless service and coordination are the hallmarks of this enterprising agency. From arranging medical equipment for a client to proactively organising fast-track airport assistance for a nervous flyer caught in turbulence, the Huben team are all about meticulous touches. The agency has even built its own AI-powered system to track client departures and monitor potential issues. In-store Sip, Savour & Discover evenings, featuring themed homemade cooking have become a signature - and effective - way to grow the brand and client relationships, while the team puts its home village at its heart with inclusive community in-store experiences.”
- PLACED Beaver Travel, Radlett
Why they placed
Judges said: “A raft of investments have seen Beaver Travel complement its team’s exemplary expertise with a string of fresh updates. More personalised client communications and a revamped website are just two exciting developments, while the team’s idea to change its traditional Secret Santa, from present buying to charity donations, proved a great success. Beaver’s customer service remains outstanding, from organising a beautifully tailored South Africa itinerary for a family travelling with an autistic child, to calm crisis management during a honeymoon plagued by unforeseen mishaps in the Seychelles. Nothing is beyond their capabilities.”
- PLACED La Vida Travel, Newport
Why they placed
Judges said: “A rising star in luxury travel retail, the La Vida team go about business in their own inimitable style. Standout service is in the team’s DNA, while a series of savvy initiatives over the judging period have grown La Vida’s brand and client base. These included a networking lunch for International Women’s Day welcoming local female business leaders, while new referral partnerships with golf clubs and PA networks showed creativity. The agency’s strong community focus also stood out with the team stepping in to help fund repairs for a local rugby club after suffering flooding.”
- PLACED Peakes Travel Elite, Shrewsbury
Why they placed
Judges said: “Buoyed by a ‘transformational’ office renovation, Peakes Travel Elite has enjoyed another stellar year. The new refurbishment has helped the agency reinforce its high-end proposition with the creation of a dedicated waiting area and upgraded window displays and phone system. The team’s service is first-rate service, whether supporting a client who broke her arm in Cape Town to recoup her curtailed trip, or enabling a wheelchair-using client with MS to achieve their ambition of venturing to Machu Picchu. Elsewhere Peakes enjoyed its most success luxury showcase event to date and welcomed its first apprentice to help nurture new industry talent.”
Top Luxury High Street Agency Group

- TOP Murray Travel
Why they were category champion
Judges said: "Murray Travel was praised for an outstanding, all-round submission that impressed across all parts of the judging criteria. The team received praise for its nurturing customer service style, as well as its bold launch of private Lapland and Gran Canaria charters. Murray was also commended for its clear investment in workplace culture, with staff enjoying hybrid working, tailored training, and reward trips to Thailand and Turkey. The agency also demonstrated a strong community footprint, having raised thousands for local charities, sponsored Nairn County Football Club, and paid educational visits in nearby primary schools.”
- PLACED Beverley Travel Group
Why they placed
Judges said: “Beverley Travel showed impeccable customer service across its high street group of stores, with its concierge team proving to be a standout element of its business model. Judges were particularly impressed by a new team member’s whopping safari booking, as well as the sensitive response to a distressing incident for a client visiting Australia. Beverley’s relaunched marketing strategy, which now focuses on product and service rather than price-led promotions, was also commended, as well as the company’s investment in staff initiatives, such as monthly long weekends and a quarterly bonus scheme.”
Top Luxury Leisure Agency (non-retail)

- TOP Winged Boots
Why they were category champion
Judges said: “Winged Boots wowed with stellar service, proving once again to be a true standards setter for the luxury travel space. From organising an eleventh-hour dinner for 76 guests, to recovering a client’s lost £30,000 watch, there’s little this team can’t do for its customers. The agency’s service is complemented by an equally impressive marketing strategy, with a packed events programme delivering record-breaking ROI, while its supporting company culture and impactful community and charitable engagement also shone through.”
- PLACED F&P Travel
Why they placed
Judges said: “F&P Travel marks its 20th anniversary with a place in this year’s Top 20. Judges were particularly impressed by the agency’s exceptional crisis management skills during an extended Wi-Fi outage at a client’s chalet – organising personalised complimentary experiences for the family to enjoy while the problem was being fixed. F&P also places a strong emphasis on team welfare, hosting staff retreats and providing financial support for an employee during challenging times. Meanwhile, founders Holly and Philippa completed carbon literacy training to share learnings across the business and apply them to supplier selection and itinerary planning.”
Top Small Luxury Home-based Agency

- TOP Hurlingham Collective
Why they were category champion
Judges said: "Hurlingham Collective impressed with its rapid growth, strong supplier relationships and genuinely agent-first approach. Its founders saw what independent agents were being offered by larger homeworking networks - and decided to do something different, with a transparent membership model that allows consultants to retain ownership of their businesses, with no lengthy contracts or withheld commission should they leave. A strong commitment to supplier webinars, regular training events and preferred partnerships have equipped consultants to deliver exceptional luxury experiences, with excellent service examples including securing Rosewood Elite benefits for a client’s anniversary stay and impeccable support when the Iran conflict broke out.
- PLACED Case Travel
Why they placed
Judges said: "Case Travel takes a well-deserved Top 20 spot thanks to the highly personalised, concierge-led approach of its founders. Their deep industry experience and strong supplier relationships coupled with meticulous attention to detail are now seeing them move into expansion mode, and to growing the team in careful, measured ways. The commitment to clients is evident in its 24/7 support, proactive trip management and thoughtful personal touches. Client loyalty is also a particular strength, with enviable repeat business and outstanding Trustpilot feedback. Case demonstrates that independent luxury travel can thrive through trust, detail and genuinely human service."
Top Large Luxury Home-based Agency

- TOP Travel Counsellors
Why they were category champion
Judges said: "Travel Counsellors has placed luxury at the very heart of its growth strategy, and backed by an impressive, multi-million investment in technology, the company proves that scale and personalisation can go hand in hand. Luxury developments include enhanced preferred-supplier partnerships, exclusive hotel offers and added-value benefits, giving consultants access to exclusive rates and instant quoting. A specialist Sri Lanka product trip delivered tangible results, while technology is further transforming the luxury proposition, with AI-powered TC Co-Pilot helping consultants create guide prices, explore accommodation and produce destination proposals."
- PLACED Global Travel Collection
Why they placed
Judges said: "Global Travel Collection earns its Top 20 place through the scale of its luxury expertise, investment in its advisor network and strong commercial performance. GTC combines the reach of a major organisation with laser-focused specialist knowledge across complex, high-value itineraries. Recent technology investment, including improved booking platforms and instant access to supplier-approved content, frees advisors to focus on doing what they best. The business also delivered a standout commercial year. With its continued investment in people and innovation, GTC demonstrates the strength of a high-touch luxury model at scale."









