Incentives

One presumes the marketing agency that came up with Sainsbury’s original Nectar card scheme hoped ‘nectar’ implied a nice sweet treat for being loyal

Sandals and Beaches Resorts are bolstering their UK trade activity with a series of travel agent quiz nights this spring, along with a new cash incentive for the trade

A leading travel lawyer has warned offering incentives for customers to pay with methods other than credit cards “is still very much a grey area”

Celebrity Cruises has launched a new “game-changing” loyalty programme for the trade, allowing agents to choose their prizes rather than the cruise line