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Gold Medal launches new Singapore and Abu Dhabi campaigns

Training
Will Payne
4 November 2021

Gold Medal has launched new campaigns with Singapore Tourism and Abu Dhabi Tourism.

Gold Medal's marketing director Kerry Gallagher said both destinations are attracting "a lot of interest" during the industry's recovery from the Covid-19 pandemic

As part of the new initiatives, the operator has produced a range of materials to help agents sell the destinations.

Gold Medal will promote the "Singapore and Beyond" campaign with a range of materials, such as a mini brochure with a mix of single centre and multi-centre offers for 2022 departures, in-store merchandise and social content. 

For its "Abu Dhabi for All Seasons" campaign, it has produced a mini-brochure, social content and offer posters, which features offers for families and couples throughout 2022.