Marketing

ITC unveils new luxury division in brand restructuring

The luxury travel company has brought three of its brands under one management as part of a long-term business strategy.

Travel agencies' green claims to go under the microscope, ad watchdog warns

The UK’s advertising watchdog has warned travel agencies they are being monitored more closely for the sustainability claims they make

How to make the most of CRM to boost bookings and client satisfaction

Investing in customer relationship management systems can greatly benefit agents and clients alike.

Hays Travel invests in millennial and Gen Z-focused cruise booking app

My Kind of Cruise has more than 300,000 users across its mobile app, tablet and web platforms, which it claims are predominantly millennials and Gen Zs

Why AI should inspire your travel marketing strategy to change

With artificial intelligence driving the evolution of paid search, here’s how marketeers should respond, writes Paul Henderson, founder of Summon Digital.

Luton airport green pledge ad banned for failing to include flight emissions

The Advertising Standards Authority has sanctioned Luton airport owner Luton Rising for an ad featuring environmental pledge, which said its expansion would bring no further emissions – but failed to include those from aircraft

Experimental Group welcomes Christian Louboutin as stakeholder ahead of US expansion

The Paris-based hospitality group confirms investment from a high-profile celebrity as it continues its global expansion.

'I made £100k in sales in my first four months as a luxury agent – here's how'

Travelista founder Rebecca Murphy says her use of social media has driven the impressive booking milestone

What travel marketeers can learn from stand-up comedians

Using humour in marketing campaigns can transform travel brands, suggests funnyman Jonathan Fraser, chief strategy officer and co-founder of Trouble Maker.

Summer 2024 'sold well' despite late booking trend and cost worries

A TTG Agenda 2024 panel agreed the summer had so far sold well, but a section of the market is holding back due to financial concerns

Cunard to offer 120 additional agent ship visit places this year

The visits will take place across the line’s ships later this year

'Free events' invaluable for loyal clients, says Winged Boots founder

The luxury concierge agency rewards customers with swanky events to express gratitude for their patronage.

Coronation Street plays host to Hays Travel summer street party

Thirty die-hard Corrie fans headed to Hays Travel’s summer street party in Weatherfield on 8 June

Jet2holidays to place agents at centre of renewed Love Island partnership

Airline and operator has created a range of dedicated marketing collateral for agents centring round its millennial Vibe brand, including window posters and merchandise, and there will be competitions too as well

Grecotel plans UK events and fam trips for 200 agents in 2024

The Greek hotel group will host events with TTG Luxury in the UK and is growing its team here

Cornwall couple to go 'the extra mile' with new luxury travel agency

The Newquay-based couple have opened their travel business on the idyllic Cornwall seafront

How agents can exploit user-generated content to their advantage

UGC is a compelling and powerful form of content creation that travel brands can subtly utilise to give their marketing strategy a boost.

Eight takeaways from Abta’s Delivering Sustainable Travel Conference

Abta’s Delivering Sustainable Travel Conference on 15 May addressed overtourism, biodiversity loss and questions around collaboration and communication when it comes to sustainability in the industry

How Sandals' biggest marketing gamble paid off

The hotel company worked with a team of street artists on a London mural, while agents’ own feature walls have become a talking point with customers.

EasyJet holidays puts Southend packages on sale for summer '25

Holidays to Spain, Italya, Turkey and Morocco will be available seven days a week from 1 May 2025

New Travel Village Group training academies will take agents 'on a journey'

Running between September 2024 and May 2025, the first academy will give agents the tools to boost their river cruise sales

The Travel Marketing Awards announces shortlisted finalists

Nearly 100 companies have been shortlisted for 34 awards which will be handed out at a ceremony in London on 4 July

Not Just Travel recruits Eamonn Holmes to champion its agents

The broadcaster and journalist said he has always preferred booking his trips through an expert, adding the value of travel agents was further enhanced during the Covid pandemic

Classic Collection confirms timeline for B2B restructure and reiterates trade commitment

According to recently-promoted B2B director Si Morris-Green, Classic Collection’s consolidation will help ’leverage opportunities to the benefit of our agent partners, mutual customers and suppliers’