Now the Global Travel Collection member hopes putting the founders’ faces at the forefront of its brand image will help build on its already growing clientele. 

Black Voyage teamed up with the elite travel organisation in July, joining its exclusive membership of 1,700 luxury advisors and agents around the world.

Baiao and Potter are focusing on curating holidays for high-net-worth individuals and finding unique event venues in both the UK and abroad. It also holds an impressive database of hotels and resort partners, offering clients the best deals on some of the world’s most luxurious properties and destinations.

One look at Black Voyage’s online profiles confirms that sophistication is at the heart of its VIP service; its website is sleek and glossy, and its Instagram feed is a curated grid of inspirational travel content. 

What is most notable, however, is the increasing presence of Baiao and Potter’s faces in their brand identity. Already, the stylish couple regularly appear on Black Voyage’s Instagram reels, while their headshots with personable bios can be seen on their website.

Prospective clients can learn that they come from a background of musical theatre and Latin dance, and share a passion for travel that runs so deep they’ve transformed it into a career. 

Baiao and Potter’s emphasis on themselves as real people is intentional, with both advisors agreeing that showing their faces is crucial to creating an authentic brand image. 

“People buy into people; if people see you’re a real person they automatically trust you,” Potter tells TTG Luxury. 

Black Voyage took its recent Global Travel Collection partnership as an opportunity to further establish its brand image, holding a glamorous photoshoot in one of London’s top hotels to announce the exciting news.

With The Savoy as their backdrop, Baiao and Potter posed alongside GTC vice president Francesca Mendola in a style that aligned with their high-end business. 

“We were looking for something that was elegant,” Jo explains. “We literally rocked up to the suite with a whole suitcase of outfits and went from there.”

Speaking about the experience to TTG Luxury, Mendola says it was “a real honour” to be asked to participate in the photoshoot, adding the picture has already caught the attention of high-profile people within the industry, proving once again how effective imagery is in raising brand awareness. 

“We recently went to an event where I introduced Jo and Jobe to another luxury partner and he was like, ‘Oh, no need, I saw all about your partnership on Instagram. I’ve read everything,” Mendola says. “It shows you the power of social media. It’s transforming the travel communication space.”

“We thought it was important for us to have those pictures of us all together rather than just a headshot,” he says Potter. “It just makes everything more personal. One of the suppliers on our website instantly recognised us from our website and said, I wanted to come and talk to you; they knew already what we look like.” 

Now having seen an uptick of engagement since the Global Travel Collection partnership announcement, the duo hope to spotlight other behind-the-scenes aspects of their busy lives. 

“We really want our clients to see us at work in our content, so we will be incorporating that a lot more in our brand image,” says Potter. “We are our brand afterall.”