Carrier has unveiled a new autumn marketing campaign to help agents make smarter decisions for their “high-net worth and ultra-high net worth clients” over the next six months.
Entitled Luxury Uncovered – A Guide to Travelling in the Know, the 70-page brochure aims to support advisors to drive sales for the remainder of 2024, as well as to secure forward bookings for 2025.
The initiative tackles the question: “Where to go next?” by providing 150 carefully selected holidays, all of which have been tried and tested by Carrier’s team of experts.
“In an ever-evolving world of experiences, certain destinations and itineraries still manage to stand out,” said Byanne Akbor, Carrier’s head of marketing.
“This year, our product managers and travel designers have personally explored 34 global destinations, identifying and curating the finest experiences for our discerning clients. Their expertise has been crucial in shaping this collection of must-book holidays.”
The campaign’s brochure begins with a section called “Most Wanted,” which highlights re-emerging favourites like Eastern Sicily, the Swiss Alps, and other high-demand destinations.
Its second section, “The Next Big Thing”, makes predictions on up-and-coming destinations, with recommendations for One&Only’s new properties in Greece and a castaway escape at Miavana, Madagascar.
For clients seeking lesser-known experiences, the “Rare Beauty” section spotlights stargazing in Octola’s exclusive Aurora Glass Suite or travelling to Cambodia’s Shinta Mani Wild for a unique expedition with an ‘adventure butler’.
Its Winter Vibes section highlights ski and snow adventures, including Como Hotels and Resorts ’s newest ski-in/ski-out resort, as well as both short-haul and far-flung sunshine destinations in the Caribbean and Canary Islands. Meanwhile, the Top of the Class section features family-friendly holidays, including Kenyan safaris and Disneyland in Orlando.
It also includes materials for Carrier’s preferred partners and a marketing toolkit with resources such as window displays, videos, social media assets, and a digital campaign book for seamless sharing across multiple channels.
“Our latest campaign is tailored with our agent partners in mind. We understand the importance of supporting them in standing out in a competitive market, particularly during key booking periods like September,” said Rick Milne, sales and commercial director at Carrier.
“The campaign content is designed to attract and inspire high-net-worth and ultra-high-net-worth clients as they finalise their 2024 holidays and begin planning for 2025. We’ve also included a selection of savings and added benefits for many of the properties featured, recognising the need for agents to offer top value during these times.”
