Marketing

Abta launches PR blitz to support trade through summer lates market

The campaign features radio adverts, a multi-channel social media push, a consumer competition and a dedicated page on Abta’s website

Jet2holidays channels early summer discounts through agents

Jet2holidays has cut the price of May and June departures sold by agents by £60, and reduced the price of other summer 2024 packages

Tourism Australia names Flight Centre's Andrew Boxall as new UK boss

Tourism Australia has confirmed Flight Centre executive Andrew Boxall will run its UK office from July following the departure of Sally Cope after six years

Jules Verne to up trade focus with two new senior leadership roles

Escorted touring specialist Jules Verne has signalled a further focus on trade sales with a reshuffle of two key roles

The luxury agency still attracting new clients after 35 years

Luxury agency Pettitts Travel targets new clients with what it hopes will be unique offerings

Global Travel Collection unveils series of events for agents in London, LA and New York

Global Travel Collection’s events aim to unite luxury advisors with industry partners in three destinations

The trade show that helps boost business – and your wellbeing

Synergy – The Retreat Show connects travel advisors with wellness experts from all around the world.

'Agents have to work harder to show Google their content is truly valuable – here's how'

Google’s algorithm change means agents have to work harder to show the search engine that their content is truly valuable, writes We Are Llama’s Mags Sikora for TTG

Star Clippers to host biggest-ever agent fam this month

Star Flyer will depart Malaga on 26 April, calling in Ibiza, Majorca and Bonifacio before reaching Rome on 4 May

Abta sustainable travel conference to explore social and environmental successes and challenges

The full-day Abta event in London on 15 May will give delegates insights into the success and challenges that travel businesses have faced in ensuring growth that benefits communities and the environment

Hotel brand launches as ‘alternative’ to existing luxury associations

World of One says it welcomes member hotels with consistently good reviews and an updated look

Celebrity promises agents ‘clarity’ with new brand position campaign

The line has made efforts in recent months since the launch of Celebrity Ascent to reposition itself in the market

Visit Gibraltar to host trade fam programme to support rebrand

Agents will be offered opportunities to visit the destination, with a new summer campaign under way

Brand USA reveals new president and chief executive

NYC Tourism + Conventions chief Fred Dixon to take up top role at Brand USA

Jet2 to up capacity at new Liverpool base by more than a quarter next year

Jet2 will operate flights to 20 European destinations this summer, and expects to increase capacity at Liverpool by 28% next year

Countdown to 2024 Travel Marketing Awards deadline under way

The awards return for 2024 on 4 July with a Friday 5 April deadline for entries and submissions

Luxury travel agents share Instagram hacks for increasing sales and winning clients

Agents share their best tips for expanding your client base and creating a clear identity on the popular platform

EasyJet puts winter 2024/25 programme on sale

More than 10 million seats have gone on sale for the coming winter

Luxury agency reveals secrets to creating a successful sales day on a budget

Hertfordshire agency Beaver Travel took over the neighbouring estate agents on a Sunday for a hit event

Spain ready to pitch new tourism strategy to UK holidaymakers

Destination poised to showcase its focuses on sustainability and higher-end tourism directly to consumers

TTG Visit Florida Showcase: Fort Myers training

Fort Myers delivers a 20-minute training presentation showcasing all the essential selling information, from destination highlights and hot hotels to the latest tourism and product developments.

TTG Visit Florida Showcase: Visit Pensacola training

Visit Pensacola delivers a 20-minute training presentation showcasing all the essential selling information, from destination highlights and hot hotels to the latest tourism and product developments.

TTG Visit Florida Showcase: Visit St. Pete / Clearwater training

Visit St. Pete / Clearwater delivers a 20-minute training presentation showcasing all the essential selling information, from destination highlights and hot hotels to the latest tourism and product developments.

TTG Visit Florida Showcase: Amelia Island training

Amelia Island delivers a 20-minute training presentation showcasing all the essential selling information, from destination highlights and hot hotels to the latest tourism and product developments.