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Marketing pioneers and fairer travel trailblazers: what makes a TTG Top 50 travel agent?

Marketing
Sarah Dennis
16 August 2024

As part of our rigorous assessment to determine the UK and Ireland’s top travel agencies for the Top 50 Travel Agencies by TTG, this year we asked put our finalists through their paces with more data-led questions than ever before to create our first TTG Top 50 Insight Report. Here are some highlights of the strategies, practices and performance figures that helped our winners earn a place in this year’s list.

We’ve focused on our high street categories only, meaning data was collected from our shortlist of 58 high street stores. It was encouraging to see that 85% of the TTG Top 50 regional finalists exceeded pre-pandemic turnover figures in 2023, and the extent to which margins are increasing. 

Our finalists boast a loyal customer base, with more than eight in 10 reporting last year’s sales came from a higher proportion of repeat bookings than new customers.