Experimental Group has welcomed Christian Louboutin as a new shareholder, as part of an ongoing expansion of the Paris-based company’s global collection of properties.
The strategic partnership sees the French fashion designer join the ranks of existing shareholders Jean Moueix and Brookfield Asset Management.
“Christian Louboutin’s entrepreneurial spirit aligns perfectly with the values of Experimental Group. His international acclaim, multidisciplinary artistic collaborations, creativity, and intuition will be invaluable assets in supporting our growth,” says Olivier Bon, co-founder and partner of Experimental Group.
Additionally, Alexis Dyevre, a partner of Christian Louboutin in Maison Gatti, is taking a minority stake in Experimental Group.
The collaboration comes as Experimental Group plans new openings in Val d’Isere, Rome, Paris and New York.
These additions will join the business’s expanding portfolio, which already includes over 20 hotels in London, Paris, Ibiza, Biarritz, Verbier, Menorca, Venice, and the Cotswolds, as well as an array of bars, restaurants, and beach clubs. It made its US debut earlier this year with the opening of La Compagnie des Vins Surnaturels Centre St in New York City, and is also set to launch a new cocktail bar in the metropolis this summer.
