The huge earthquake that hit the Atlas Mountains and Marrakech last September – the strongest ever recorded in the country – created some harrowing images and hit the headlines around the world.
But less well reported has been how Morocco’s tourism industry swiftly recovered from this natural disaster, particularly in the key destination of Marrakech.
While the 6.8-magnitude earthquake on 8 September 2023 did cause some visitors to postpone trips to the affected area, most luxury hotels and infrastructure in Marrakech were left relatively unscathed, with minimal operational disruption.