Marketing

TTG Visit Florida Showcase: Daytona Beach training

Daytona Beach delivers a 20-minute training presentation showcasing all the essential selling information, from destination highlights and hot hotels to the latest tourism and product developments.

TTG Visit Florida Showcase: Florida Keys & Key West training

Florida Keys & Key West delivers a 20-minute training presentation showcasing all the essential selling information, from destination highlights and hot hotels to the latest tourism and product developments.

TTG Visit Florida Showcase: Visit Central Florida training

Visit Central Florida delivers a 20-minute training presentation showcasing all the essential selling information, from destination highlights and hot hotels to the latest tourism and product developments.

TTG Visit Florida Showcase: Florida Space Coast training

Florida Space Coast delivers a 20-minute training presentation showcasing all the essential selling information, from destination highlights and hot hotels to the latest tourism and product developments.

TTG Visit Florida Showcase: Visit Tampa Bay training

Visit Tampa Bay delivers a 20-minute training presentation showcasing all the essential selling information, from destination highlights and hot hotels to the latest tourism and product developments.

TTG Visit Florida Showcase: Harness the power of pop culture

With TV presenter, farmer and conservationist Jimmy Doherty releasing his new TV series Jimmy’s Taste Of Florida week commencing 12 February, now is the ideal time to learn how to harness the power of TV in your travel marketing – and use this launch to sell holidays to Florida.

Why Hays Travel is confidently pinning its hopes on 'a year of two peaks'

The year of two peaks was the central theme of Hays Travel Independence Group’s UK conference in Leeds, where messages of dialling back on discounting and dialling up on cruise were delivered to the member audience

How can agents plan ahead to ride out the next inevitable crisis?

We Are Llama’s Phil Bloomfield looks at how industry marketers in the industry can face up to – and get ahead of – the inevitable unpredictability that travel faces

MSC Cruises to put 2026 ex-UK programme on sale this week

MSC Virtuosa will be based in the UK for summer 2026, sailing a range of two- to 14-night itineraries

Agent's hunch inspires £1 million sell-out cruise venture

Not Just Travel agent Vikki Coffey has told how she teamed up with a theatrical impresario to charter cabins on an MSC cruise ship

Turkey increases focus on wealthier clients with new strategy

The strategy aims to elevate Turkey as a world-class cultural, sports and adventure destination

Mundy Adventures pins surge in expedition cruise sales on training push

Cruise specialist’s expedition cruise sales have more than doubled since the start of the year thanks to its Polar Pioneer programme

P&O Cruises to offer more than 1,000 agent ship visit places this year

Agents will be invited to spend time onboard several of P&O’s newest ships this year, including taking a tour of the cabins and sampling dining options

Top tips for harnessing the power of TV in your marketing

With popular presenter Jimmy Docherty’s new show Jimmy’s Taste of Florida having hit TV screens, TTG caught up with Visit Florida to hear how agents can maximise pop culture – and of course Florida’s appeal – in their marketing

Club Med unveils plans for 23 new openings and renovations

Resort operator hails 2024 a ‘milestone year’ for the business as it embarks on a new pipeline after completing a 10-year upscale programme across its 70 resorts globally

Operational issues and recruitment challenges easing – Aito

Association reveals more findings from its latest business confidence tracker survey

Club Med to open pop-up high street agency next week

The ’agency’ will be open between 10am and 5pm on Tuesday (20 February) in London’s Fitzrovia district

EasyJet holidays launches social media marketing tool to agents

The new tool allows agents to download infographics and share them via their own personal channels with their own messaging

Consumers ‘will spend more’ on travel in 2024 despite hardships, says NatWest

Consumers will continue to prioritise travel over other spend this year and are OK with dynamic pricing, NatWest reports

The Big Question: Should the cruise sector shout about lower prices?

A sure-fire way to attract cruisers is to market lower prices – but what impact does this have further down the line?

‘Be like Bev and Trev and build your businesses on stone, not sticks and straw’

Once upon a time, Bev and Trev ran a travel agency. When a global pandemic hit, they rolled up their sleeves and worked all hours to look after their customers – this is their story

Jet2 to launch seven new routes to Greece in expanded programme

Chief executive Steve Heapy has called Jet2’s campaign with the Greek National Tourist Office ’critical’ for the programme’s success

Should agents have a share of the TV ad spotlight with supplier partners?

Should travel brands include travel agents in their calls to action among their advertising? Heath Heise from We are Llama takes a look at the benefits and drawbacks

Conversations around DEI are changing – so have travel ads kept up?

Travel’s peaks push shows the industry is taking some steps in the right direction, but firms’ 2023/24 campaigns also point towards more progress needing to be made, writes inclusive communications director Shilpa Saul for TTG