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Conversations around DEI are changing – so have travel ads kept up?

Marketing
Shilpa Saul
25 January 2024

Now the Christmas decorations are down and peaks in full swing, most people’s thoughts have already turned to the holidays they’ll be taking in 2024 with the cost of living squeeze still very much front of mind for many.

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How have travel's turn of year TV campaigns shaped up? (Credit: iStock)

But what are travel industry professionals thinking about in the new year? Our recent Diversity and Confusion research piece sought to dig deeper into what considerations are weighing on our colleagues and peers’ minds.

It revealed 45% of people in travel place a high level of importance on issues of diversity, equity and inclusion (DEI); this compares against a national average of 57% across other sectors, including healthcare (66%) and arts and culture (65%).