Carter’s appointment coincides with a brand refresh for the charity, which has launched a new logo and website.
In his new role, Carter will oversee the foundation’s efforts to ensure Brits’ safety while travelling abroad and to champion the Safer Tourism Pledge – the NGO’s framework for collaboration with the wider travel industry.
Developed to identify the travel operators and organisations that adhere to the highest standards of safety, the pledge aims to improve health and safety measures for travellers
