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The sweet spot: Travel Matters’ Karen Simmonds on 25 years of doing what she loves most

London
Ilaria Grasso Macola
29 January 2024

“If you have a purpose and a passion that are mixed together and you also get paid for it, that’s your sweet spot,” Travel Matters founder Karen Simmonds tells TTG as she reflects on the independent agency’s 25th anniversary.

Karen Simmonds, travel matters, jan24

Simmonds opened the agency at the age of 30

Based less than half a mile from Clapham South tube station, Travel Matters has become a staple for the conscious travellers of south-west London, as the agency has always focused on promoting meaningful and sustainable travel – years before it was fashionable. 

 

According to Simmonds, Travel Matters’ ethos stems from her passion for travel and nature, which she’s had since childhood.