I admit to being sceptical at the time, as the process of attaining this certificate – underlining commitment to people and planet, alongside profit – sounded both time-consuming and expensive. Yet five years later, not only is TTG Media a Certified B Corporation, but we have our own chief purpose officer in the shape of Sophie Griffiths (currently on maternity leave).
'Being B Corp Certified isn't a not-for-profit exercise'
People
Daniel Pearce
1 February 2024
It was five years ago, when planning was under way for the TTG Diversity & Inclusion in Travel Conference, that I first heard about B Corp. Leigh Barnes, then chief purpose officer at Intrepid Travel, described how Intrepid had become one of the very first in travel to gain certification the previous year, and what it meant.
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