As carbon emissions fell dramatically during the pandemic, Google’s Year in Search 2021 revealed that more than 80% of people ranked sustainability as being more frequently top of mind than it was pre-Covid.
There were similar findings in Abta’s Travel in 2022 report, which showed 61% of people are now more determined to travel more sustainably, while more than a third already plan to fly less.
Although reducing air travel has an enormous environmental impact – giving up two short-haul flights is better for the climate than spending a year as a vegan, for example – the real joys of flight-free travel lie in the slower travel experience it yields.
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