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Operational issues and recruitment challenges easing – Aito

Marketing
Ilaria Grasso Macola
22 February 2024

Customer demand, increasing competition and industrial action have emerged as some of the key challenges facing the UK’s specialist tour operator sector, according to new Aito research, although some long-standing issues for the association’s members have started to ease.

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Sumners: 'Aito can help new businesses understand and comply with the often-complex UK travel industry rules and regulations'

The association on Thursday (22 February) revealed more findings from its latest business confidence tracker survey, highlighting how levels of demand have become a primary concern to more than a third of specialists.

Nearly four in 10 respondents (37%) ranked it as a likely key obstacle to growth over the next 12 months; this is up from a figure of 29% over the past year.