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'Like Bill, we must embrace challenges to drive meaningful change'

Operators
Brad Bennetts
18 August 2022

When Bill McGeary founded APT 95 years ago today, he created a solution to a topical problem – a tram strike that had brought Melbourne to a standstill and chaos to residents across the city.

Founded by 24-year-old mechanic Bill McGeary in 1927, APT grew into a leisure travel business offering tours and day trips

A mechanic by trade, Bill transformed a truck into his first public transport vehicle and, without yet knowing the full significance of what his vision would become, built the foundations of what has gone on to become one of the world’s longest-serving travel companies. The business has evolved dramatically over nine-and-a-half decades, growing from these humble beginnings to an industry-leading brand.