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Agent's hunch inspires £1 million sell-out cruise venture

Marketing
Gary Noakes
7 March 2024

A Not Just Travel homeworker is filling final cabins on a cruise ship after teaming up with a renowned Meat Loaf-themed show.

Rocking the Boat will feature the Anything For Love show

Vikki Coffey, based in Hull, is working with theatrical impresario Steve Steinman, producer and performer of hit shows Anything for Love and Vampires Rock.
 
Steinman “gambled it all” on his latest venture, a four-night charter of MSC Virtuosa, after he was approached by Coffey.
 
Coffey told TTG she had taken her partner to the show shortly after Meat Loaf had died in January 2022.
 
“The lady next to me said she had been five times that year, we were only in February. When Steve appeared, I understood why people see him so many times over. I had worked on cruise ships and thought this would do brilliantly on one.”