Marketing

‘We're really well positioned’: Royal group boss insists cruise giant can set itself apart

Jason Liberty said customers appreciated it when they could see clear differences between Royal, Celebrity Cruises and Silversea Cruises

Celebrity to target 100-plus trade marketers with new programme

The line said its Marketing Partner Programme would enable it to ‘work closer with trade partners than ever before’

Travel agent closes ‘dream’ shop after a year but reaps rewards by returning to homeworking

Marshall Travel shut its doors less than a year after opening but, says Geraldine Marshall, by returning to homeworking she has already smashed January 2024 targets

Riviera Travel hails trade outreach for big rise in sales through agents

Riviera Travel says it has seen a 50% increase in agent sales following a new focus on the trade

Tui to host nearly 200 agents across 14 fam trips this year

The programme will feature 14 trips over the course of the year, including a stay onboard a Marella Cruise and a skiing trip

Travel Counsellors launches biggest ever peaks campaign

According to Dave Callan, the campaign is not just about “promoting destinations” but it’s also about “embodying the values that define us as a brand"

Royal Caribbean to partner with Eurovision Song Contest for 2024 and 2025

EMEA vice president Ben Bouldin said that the partnership will bring about “the very best of world-class live entertainment and fusion of cultures from all over”

Colletts Travel to return to the high street later this month

Colletts said the new and refurbished shop will serve ’as a hub’ for its travel advisors, who have been working remotely since the pandemic

Eurostar's £39 fares promotion breached advertising rules

Eurostar judged to have broken Advertising Standards Authority guidelines with £39 fares promotion due to lack of availability of reduced tickets

Peaks 2024: What's giving agents confidence heading into a new year?

The 2024 peak period is set for success, according to the trade, as Brits continue to prioritise holidays and opportunities open up particularly in the surging cruise sector. TTG speaks with several agents to discover what the trade should expect over the next 12 months.

Canadian Affair offering places on new-look fams as part of peaks push

Canadian Affair has launched a new-style agents’ fam trip prize promotion as part of its January campaign

Forget ‘make do and mend’ travel marketing and build your brand to last in 2024

Travel marketing in 2023 was ’make do and mend’ with a reliance on discounts and digital ad spend. Andrew Shelton urges agents to build their brand to last in 2024.

EasyJet and easyJet holidays launch 'biggest-ever' peaks campaign

Airline and operator will discount more than 1.2 million UK seats heading into the new year, as well as thousands of package holidays

Kuoni reveals first TV ad for four years as part of 'highly targeted' peaks campaign

Launching on Boxing Day, Kuoni’s campaign will run across streaming services, radio, Spotify, YouTube, press, direct mail and online

Scenic Group reveals doubling in winter sales ahead of ‘biggest-ever’ peaks push

Scenic and Emerald Cruises’ trade sales for October to December 2023 have doubled compared to the same time last year as the brands reveal their strongest sales week of 2023

Cruise sector weighs impact of Royal Caribbean's 'misleading' Venice ad

The Advertising Standards Authority recently banned Royal Caribbean from promoting a cruise departing Venice (Ravenna), the latter some two hours away from the famous lagoon city. So is this a new precedent for cruise?

Advantage peaks campaign to push added value of booking with an agent

According to head of marketing David Forder, the campaign will focus on highlighting the added benefits of booking with a travel agent

Travel Counsellors holds first World Cup incentive scheme since 2018

Travel Counsellors launches its first global incentive scheme for five years

Canada specialist to shake up fam trip programme with quiz concept

Canadian Affair said its new fam trip style will make stays more ’dynamic’ and ’knowledge-driven’

Clia launches new-to-cruise portal for agents ahead of peaks

Managing director Andy Harmer said the usual December downtime was ideal moment for inexperienced agents to learn more about cruise

On the Beach ambushes luxury brand event with 'holidays, not handbags!' message

On the Beach uses mobile ad campaign at Chanel event to highlight how a holiday is better value than a designer handbag

Disney event to offer agents pre-peaks updates and sales tips

Agents will need to access Disney’s Magic Expo training platform to attend on Thursday (14 December)

Tui boss backs third-party retailers, but says app will go global

Tui has reiterated its faith in third-party agents, but has outlined plans to capture more commoditised sales via a global roll-out of its app

How one agent is helping new clients overcome their travel fears

A Holiday Village homeworker has joined forces with a hypnotherapist to offer free workshops to help prospective clients deal with travel-related stressors