The OTA announced last month it was launching cruise-only holidays from three lines – Celebrity Cruises, Norwegian Cruise Line and Royal Caribbean International.
The expansion into cruise came just over a month after it shuttered its B2B operation. It announced at the time that Si Morris-Green, former B2B director at Classic Collection, would stay on with the group to lead its cruise division.
On Tuesday (2 December), On the Beach announced its financial results to the end of September, with the OTA achieving total transaction value (TTV) for the full year of £1.25 billion, representing an increase of 11% on last year.
