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Travel PR and representation firm Siren ceases trading after 22 years
Directors confirm decision to place the business in voluntary liquidation
Tui teams up with Wes Anderson model maker for first Christmas advert
Tui teams up with Wes Anderson model maker for first Christmas advert
According to Tui, the short film “tells one of the greatest untold Christmas stories”
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How Travel Counsellors hopes to win in 2024
Five key focuses and strategies from Travel Counsellors for 2024
Zoe Ward-Waring
Planning for the peaks: ‘grow the apple tree as well as selling apples’
Smart travel marketeers will spend the next month honing their marketing strategy, focusing on building their brand, telling emotionally appealing stories, and utilising savvy positioning to be ready for the peaks.
From left are Brilliant Travel’s Darby Gallacher, Rebecca Price, Linda Pyle and Dan Steabler
Barrhead's Brilliant Travel sees winter booking surge
Brilliant Travel homeworkers enjoy record October and November sales amid new recruitment drive
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‘Agents swayed by AI must remember to keep a firm hand on the wheel’
Generative AI opens vistas of opportunity for travel marketers and agents, but caution must be taken before rushing into adopting technology just because others are, writes We Are Llama’s Mags Sikora for TTG
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Consumer spending habits to take centre stage at Abta Travel Trends conference
The full-day Abta event in London on 28 November will give delegates insights into the latest trends, data, insights and product news in the travel industry
Advantage 'upbeat' about 2024 wave season as millennials get onboard
Advantage 'upbeat' about 2024 wave season as millennials get onboard
According to head of commercial John Sullivan, Latitude members have reasons to be cheerful despite the ongoing geopolitical and economic situation
Aito hires 'all-rounder' Amy Waller to fill new marketing role
Amy Waller will be responsible for Aito’s marketing communications, including collateral, website and social media
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Hays Travel to overhaul 375 branches and make major tech investments
A Hays app is planned for to launch in the spring, while a new WhatsApp platform has "seen tremendous sales"
Irene Hays will name P&O's new ship Iona and serve as its godmother
Hays Travel 'investing in second peaks' for 2024 as consumers hold back spend
UK’s largest independent agency is putting a strong focus on the lates market next year
On the Beach hails Classic Collection's return to profitability after restructure
Classic Collection strengthens trade links with agent-only website
Login details will be rolled out to all agent partners by the end of the month, Classic Collection has said
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Global Travel Collection promotions to strengthen support for agents
Global Travel Collection enhances roles of management to step up support for the trade
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Practising 'business intimacy' critical to travel's future
Firms warmed striking up a personal rapport with clients will be a key pillar of any post-Covid successes they have
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Tenerife aiming to take Brits beyond beaches and court new markets
The destination is looking to improve connectivity from France and North America
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Jet2 makes five-year commitment to invest in Moroccan tourism development
As part of the partnership, the airline and tour operator will work alongside Morocco’s tourism office on widespread marketing campaigns
How do UK consumers perceive green travel?
How do UK consumers perceive green travel?
Demand for more sustainable travel options won’t be driven by consumers and must instead be led by the industry itself
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New product, accessibility and strategic marketing key to managing over-tourism, say major European destinations
Creating new product in lesser-known destinations, improving accessibility from iconic tourist hotspots and driving innovation in marketing will be crucial to managing over-tourism in Europe
Boris Iraheta, CATA general secretary
CATA aims to attract European tourists with help of corporate investment
The Central American Tourism Agency (CATA) hopes to increase its marketing budget by between 5% and 10% next year as it looks to boost the region’s profile in Europe
Spending with agents continues to grow even as summer winds down
Changing holiday buying behaviours to top agenda at Abta Travel Trends conference
The full-day Abta event will be held in London on 28 November and will offer market insight and expert advice on how to capitalise on the buoyancy of the travel industry
Spending with agents continues to grow even as summer winds down
Booking with agents revealed as top confidence booster for travellers
Abta’s first Travel Confidence Index reveals how people who book with an agent or travel on a package holiday are the most confident travelling abroad
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Pure Luxury completes brochure line-up with dedicated Europe offering
Marketing director Sarah Lancashire said demand for luxury travel to Europe had grown significantly, with 2024 sales for Greece already running 50% ahead of the previous year
Venice, june 2023, credit: Henrique Ferreira/Unsplash
Royal Caribbean rapped over ‘misleading’ ads for Venice cruises
The line argued the use of qualifying words or place names was ‘common practice in the travel industry’ after billing a cruise as being from Venice when it actually departed Ravenna – more than two hours south
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Hurtigruten pins pricing glitch on IT error after being hauled up by ad watchdog
Advertising Standards Authority upholds complaint against the line over discounted Northern Lights cruise from London