The cross-Channel train operator began a campaign in July last year aimed at boosting sales in August and September. It said fares were available “from just £39 each way” to Paris, Brussels and Lille, but a consumer who found only one ticket from London to Paris at this rate alerted the ASA.
Eurostar told the ASA 39,000 seats had been available at this fare to the three destinations, arguing this was “a significant number”.
Eurostar argued this number was clearly displayed and that therefore availability was not exaggerated.
