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Nearly a quarter of Brits planning to holiday before Easter this year

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Ilaria Grasso Macola
3 January 2024

Nearly a quarter of Brits are planning to take a holiday before Easter this year, new research on the eve of peaks has revealed, offering a potential lates boost for agents.

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The 18th WTM London Ministers' Summit focused on AI and its use among destinations and travel businesses (Credit: iStock)

Data published on Wednesday (3 January) by AllClear Travel Insurance reveals 23% of UK holidaymakers are planning to jet off between January and April, giving agents plenty of opportunities to sell winter and spring holidays during this year’s peaks period, as well as the usual summer getaways.

 

According to the figures, more than a third of those planning to head abroad within the next three months will choose a beach holiday; 27% will opt for a city break; while 9% are planning a ski trip. Overall, 77% of Brits are planning an overseas holiday this year, up from 64% at the same stage of 2023.