Marketing

Visit Malta relaunches agent training and fam programme

Marketing promotions manager Lindsey Thorpe said on Wednesday (18 October) the new courses and the fam programme show “our dedication to supporting hard-working agents”

Jet2holidays earns praise from Which? following low deposit investigation

Which? said it had verified the operator’s claim that customers’ £60 deposit is all they stand to lose in the event of cancellation

Eurostar to ramp up agent focus with new B2B hires and revamped trade portal

Chief commercial officer Francois Le Doze has told TTG agents are needed to help fill seat capacity and put Eurostar’s revamped brand back on the map

Why ‘uncool’ email still has a vital place in agents’ marketing arsenal

Most dismiss email marketing as ‘dated’, but it is still pivotal for building an emotional connection with customers, We Are Llama’s Lisa Edwards-Webb writes for TTG

Watchdog comes down on Accor over influencer's TikTok 'ad' for The Savoy

Accor rapped by the UK’s advertising watchdog after influencer Lydia Millen posted a TikTok of her stay in London’s The Savoy in November 2022 without labelling it as an ad

‘New era’ of sustainable rail travel starts now, says Eurostar

European rail operator launches new brand and mission, with chief executive Gwendoline Cazenave stating the company’s new objective was to promote seamless and sustainable travel throughout Europe

Former Thomas Cook comms boss takes up Advantage PR chief role

Advantage Travel Partnership appoints Alexis Coles Barrasso as its new PR and corporate affairs chief after playing a key role in Advantage’s UK outbound travel lobby effort

Luxury agency recruits marketing expert to spearhead growth push and B2B partnerships

With an experience in the travel industry spanning 30 years, Manzano will focus on spearheading growth and enhancing Optimum’s visibility

Can the industry market responsible travel authentically?

"Consumers are increasingly aware of greenwashing," warns Charitable Travel boss Melissa Tilling

Asia specialist secures 30% extra Japan capacity for 2024 and 2025

Wendy Wu Tours has upped its Japan capacity by 30% for the next couple of years

'Less is more': how agents can make the most of whatever time they can dedicate to social media

’When it comes to how to approach social media, there are as many opinions as there are marketers – here’s how to cut through them,’ write We Are Llama’s Marta Safin for TTG

‘Our summer sales have been the latest I’ve ever seen’

Advantage Travel Partnership says 2023 summer booking patterns were a blip and early booking is now back

New agents given chance to earn free tour through Intrepid incentive

Intrepid launches incentive scheme for those with less than 12 months’ experience in the industry

Daniel Short returns to travel in MSC Cruises regional sales manager role

He will be responsible for the south west of England and Wales

Earn your clients' trust with authentic images

Picture-perfect content has had its day – here’s why you need to embrace the trend for more realistic imagery.

Visit Greater Palm Springs to travel UK&I in first on the ground campaign

Chief executive Scott White said the virtual reality experience will help agents get a taste of “a few of the many outdoor activities that are available year round”

Not Just Travel named among top 10 franchise businesses in the UK

Co-founder Paul Harrison said the ranking was “testament” to how “truly innovative” the business is

Gold Medal ups Australasia focus with new brochure and agent incentives

The tour operator said on Thursday (24 August) the 116-brochure features seven new hotels and 12 new experiences

EasyJet holidays adds more free child places for summer 2024

Places available at a further 29 hotels in Egypt and Turkey, growing its free-child offer to 140 hotels across the two countries

The secret TikTok trends to help you reach a whole new world of clients

TTG has partnered with TikTok to bring the travel trade a range of key data to help agents make the most of what clients are searching for

ChatGPT integration 'just the start' of Tui’s AI journey, says CEO

Chief executive Sebastian Ebel said the chatbot will help ’simplify processes and services for customers’

Why it's time to spring clean your marketing... in August

Don’t leave it late, marketing chief Andrew Shelton urges agents in second We Are Llama column for TTG – or risk not being ready for the rush

Returning travel pros drive record growth for Travel Counsellors

The homeworking giant on Monday (7 August) revealed some 200 new business owners had joined its ranks since November 2022, a third of whom left travel owing to the pandemic

New Cunard incentive opens up entire programme to agents

Line says agents will be able to put their Shine rewards towards any Cunard sailing