Marketing

New Cunard incentive opens up entire programme to agents

Line says agents will be able to put their Shine rewards towards any Cunard sailing

Riviera Travel to reward agents with £150 Amazon vouchers

The tour operator announced on Friday (4 August) the weekly offer will run until 1 September

Unforgettable Croatia to host 20 agents on cruise trip next summer

The specialist travel company said on Friday (4 August) agents will be able to bring a guest onboard with them

Tui rolls out accommodation-only platform to Irish market

The group announced on Friday (4 August) Irish customers will have thousands of hotels to choose from, including a four-star hotel in Ibiza or a three-star hotel in Rome.

How Disney's Glow Up agent winners wowed the judges

Disney’s Fairy Godmother Glow Up competition awarded magical prizes to three travel agents.

Taiwan's Eva Air plots Thailand fam trips and trade marketing push

The carrier has partnered with Thailand’s tourism body to boost visitor numbers and “permanently” position Thailand “on the international tourism map”

MSC Cruises puts winter 2024/25 schedule on sale with UK winter sun option

The cruise line announced on Wednesday (2 August) it will launch a 21-night cruise from Southampton to the Canaries, Madeira and Morocco early next year.

Greece plots fam push and marketing blitz to kick-start Rhodes rebound

The body announced on Tuesday (1 August) it will invite agents on fam trips to allow them to experience Rhodes’ post-wildfire recovery

Facing the heat: How the Med's tourism chiefs are battling extreme weather

Following the vicious heatwave which swept across southern Europe this month, efforts to put destinations on a climate crisis footing have never been more important – here’s what three countries have been doing

'Travel should stay in its lane? What a load of crap!'

’Consumer expectations are changing, and for brands to remain relevant, they need to evolve accordingly – or risk being relegated to the depths of our memories,’ writes Shilpa Saul for TTG

Cunard to host another 90 agents onboard Queen Mary 2 and Queen Victoria

The cruise line said on Thursday (13 July) the one-day visits will take place in Southampton between September and November

Travel warned to be clear about its relationship with influencers

Lawyer tells Aito members to be wary about disclosing their relationship with influencers or risk breaching advertising rules

Cunard hosts 18 agents on first Alaska fam trip

Agents have until 31 July to register their bookings to have the chance to win a spot onboard next year

Will Threads pull everything together – or unravel your social media strategy?

Travel comms specialist Phil Bloomfield runs the rule over Facebook owner Meta’s Twitter clone – and explores the opportunities and pitfalls for agents wondering about whether to adopt another social media platform

Value set to be 'bigger factor' for UK tourists this summer than other markets

New European Travel Commission data warns UK consumers are being cautious about their holiday spending plans

Wendy Wu Tours adds 50 new departures to Japan next year

The tour operator announced on Tuesday (11 July) that, following extensive work with Tokyo’s government, it has added 50 new departures for next year

Supplier offering agents the chance to win a year's worth of shopping

Agents will need to subscribe to APT and Travelmarvel’s trade emails to be entered automatically into the draw

How to showcase your agency's personality with a travel fair – and make sales

Travel fairs are a popular way to engage luxury travellers, and more agents are ensuring these events demonstrate their business’ personality

Etihad Holidays launches to UK trade with fam incentive

The tour operator announced on Monday (10 July) it was expanding into the UK by launching a dedicated travel agents portal

Celebrity Cruises offers booking discounts to promote Apex arrival

The trade-only campaign includes a 40% discount on all cruise fares for guests sharing a stateroom as well as new marketing tools and a brochure.

Harnessing neurodiverse talent now 'a business imperative' for travel

Travel needs to do more to attract neurodiverse job candidates and serve neurodiverse travellers, a TTG seminar has been told

British Colonial Nassau sets up UKI trade sales team ahead of reopening

Setting up a dedicated trade sales team shows the importance of the UK and Irish markets, said director of sales and marketing Keely Murphy

Winners of the 2023 Travel Marketing Awards revealed

Tui UK, Abta and Finn Partners were among the winners at the ceremony in London, hosted by comedian Ed Byrne, where a new diversity, equity and inclusion award – sponsored by TTG Media – was bestowed

The secret to successful marketing in a sluggish economy

The kids’ exams are (almost) done, school sports days are underway and we are hurtling towards the start of the British summer holiday season.

This year’s big break coincides with a decidedly schizophrenic economic situation as indicators and forecasters waver between modest growth and, fuelled by ever-increasing numbers of people needing to re-mortgage at much higher levels, a recession coming after all.