Marketing

How do UK consumers perceive green travel?

New product, accessibility and strategic marketing key to managing over-tourism, say major European destinations

CATA aims to attract European tourists with help of corporate investment

Changing holiday buying behaviours to top agenda at Abta Travel Trends conference

Booking with agents revealed as top confidence booster for travellers

Pure Luxury completes brochure line-up with dedicated Europe offering

Royal Caribbean rapped over ‘misleading’ ads for Venice cruises

Hurtigruten pins pricing glitch on IT error after being hauled up by ad watchdog

Visit Malta relaunches agent training and fam programme

Jet2holidays earns praise from Which? following low deposit investigation

Eurostar to ramp up agent focus with new B2B hires and revamped trade portal

Why ‘uncool’ email still has a vital place in agents’ marketing arsenal

Watchdog comes down on Accor over influencer's TikTok 'ad' for The Savoy

‘New era’ of sustainable rail travel starts now, says Eurostar

Former Thomas Cook comms boss takes up Advantage PR chief role

Luxury agency recruits marketing expert to spearhead growth push and B2B partnerships

Can the industry market responsible travel authentically?

Asia specialist secures 30% extra Japan capacity for 2024 and 2025

'Less is more': how agents can make the most of whatever time they can dedicate to social media

‘Our summer sales have been the latest I’ve ever seen’

New agents given chance to earn free tour through Intrepid incentive

Daniel Short returns to travel in MSC Cruises regional sales manager role

Earn your clients' trust with authentic images

Visit Greater Palm Springs to travel UK&I in first on the ground campaign