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‘New era’ of sustainable rail travel starts now, says Eurostar

Marketing
Ilaria Grasso Macola
9 October 2023

A “new era” of sustainable rail travel has arrived, Eurostar has said following the launch of its renewed brand, born of its merger with Belgian operator Thalys.

Eurostar has set itself the goal of hitting 30 million annual passengers by 2030 (Credit: Eurostar)

“Today, with our teams and for our customers, we are writing a new page in the history of high-speed rail travel in Europe,” group chief executive Gwendoline Cazenave said on Monday (9 October).

“Our ambition is clear: more Europe for a unique and sustainable travel experience.”

 

The new Eurostar Group was created in March 2022 after the European Commission greenlit the Thalys merger, initially proposed back in September 2019 as part of Eurostar’s Green Speed project.