During Wanderlust’s Sustainability Track session, Regulations Re-shaping the Future of Sustainability in Europe’s Tourism Markets, representatives from France, Spain, Italy and Greece agreed unanimously that encouraging holidaymakers to visit outside of high season was the focus for 2024 to tackle over-tourism and promote responsible travel.
“We all face the same problems and challenges,” said Eleni Skarveli, director UK and Ireland for the Greek National Tourism Organisation. “We are trying to expand our seasons as a sustainable way of preserving our countries so visitors can come back again and again, and actually booking outside of peak seasons is a trend for 2024.”
