The trade-only luxury specialist will promote the new offering to agents with a fam competition running from Wednesday (25 October) to 15 December.

Developed off the back of heightened demand for high-end European product, the 68-page brochure showcases 41 properties and luxury resorts across destinations including Spain, Italy and Turkey.

It follows the release this year of Pure Luxury’s Islands & Beaches brochure, as well as its Cities brochure.

Around 200 agents across the UK have received the brochure, alongside a guide and supporting incentive information – which could see five of them win a VIP fam trip to Montenegro or Greece. 

To win, agents must make a European booking up until 15 December, with bookings made to a One&Only property receiving an extra entry. 

“Summer 2024 is already selling well, with Greece our top-selling European destination, up 50% on the previous year,” said dnata Travel Group marketing director Sarah Lancashire. 

“Our agents are receiving more and more requests for beautiful European destinations, so we felt this was the perfect time to introduce it fully into our portfolio.”