The company will promote the new offering to agents across the UK with a six-week campaign which went live on Wednesday (29 March). 

The 164-page brochure showcases 110 ultra-luxury hotels and resorts, as well as eight Arabian and Far Eastern excursions.

More than 200 agents have received campaign launch packs including copies of the brochure, a guide and cover letter, and details of the campaign incentive – which could see them win seven nights half board at the Lux Grand Baie in Mauritius.

To win, agents must make a booking at one of the properties featured in the brochure between 29 March-14 May 2023, with bookings including room nights at a Lux Resorts property eligible for a double entry.

Agents can also win White Company home scenting sets via a competition being run throughout the campaign period on the Pure Luxury Facebook page.

Dnata Travel Group B2B marketing director, Sarah Lancashire, said: "Whether it’s the new Atlantis The Royal in Dubai, or our campaign incentive partner Lux Grand Baie in Mauritius, this brochure covers all the bases, and we’re confident it will inspire and excite agents and their customers."