The company surveyed 3,369 people in December 2022, with respondents including people who have travelled, booked or enquired about trips with the firm, as well as those who had expressed an interest in information from Audley.
Nearly half (49%) of respondents said they wanted to know more about how to travel sustainably and a similar amount (48%) are more likely to book with a company that prioritises sustainability.
Almost a third (32%), meanwhile, are willing to pay more to incorporate sustainable options in their travel plans.
Just over a third (35%) of respondents said they expect to upgrade from their usual travel comfort level for 2023 trips, with 41% claiming they plan to spend more than usual on travel.
