Should this quietly become the “baked in” way of operating? Or should this vital evolution in supply chain management and procurement be shared proactively with customers as part of tourism promotion along with how wonderful the holiday experience will be?
According to a recent World Travel and Tourism Council survey, 87% of travellers expressed a desire for more sustainable travel options. Charitable Travel carried out its own nationally representative survey last year, in which a slightly more modest 62% said they would opt for sustainable travel choices.
