New general secretary Boris Iraheta said to achieve this goal, CATA must attract corporate investment from firms outside the region.
“Our goal is to raise the profile of Central America in Europe, where our main markets are, as well as our tour operator product,” he told TTG@WTM. “We need to find more funding sources and not just rely on our country’s contributions.”
Iraheta, who started his five-year term as CATA general secretary last month, said the agency would look to promote emerging market segments, such as surfing and cruise, in Europe.
