The group, which includes TTG Media CEO Daniel Pearce, will trek the final 120km of El Camino de Santiago – the ancient pilgrimage route running through Portugal, France and Northern Spain.
Carrying their own supplies along the way, the group will be raising funds for industry charity Abta LifeLine and the non-profit Planeterra foundation, which uses community tourism to change lives.
It follows previous G Treks, organised by G Adventures, in Colombia’s Lost City, Morocco’s Mount Toubkal, Choquequirao in Peru and Tanzania’s Mount Kilimanjaro. Since launching in 2019, the initiative has raised more than £150,000 and has become a key event in the UK travel trade calendar.