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‘Lead the way and they'll follow’: Expert advice on selling sustainable travel to clients who ‘don’t care’

TTG Sustainable Travel Heroes
Jessica Reid
30 March 2026

With applications for TTG Sustainable Travel Heroes closing on 5 April, we catch up with three of our recently graduated Ambassadors to learn how they now approach selling responsible holidays to their clients.

From left to right: Thea Gillingham, Jo O’Connell and Lily Jones
TTG Media

From left to right: Thea Gillingham, Jo O’Connell and Lily Jones