Each month, the UK's largest tour operator and third largest airline seeks the views of more than 1,000 consumers to get an overview of the market.
Its most recent poll reveals the number of people choosing package holidays as their preferred method of booking has increased by five percentage points (ppts) since February to 51%, with value (36%) and ease (36%) being the main drivers for this shift.
However, Jet2 also highlighted how the added security of booking with one single provider offering Atol and Abta protection has jumped by four ppts over the same period.
