Ahead of the ITT conference (8-10 June), Barrhead Travel president Jacqueline Dobson talks TTG through her career, her responsibility as an industry leader to advocate for travel, and how the industry can combat a challenging media environment during another period of uncertainty.
Dobson: 'I have a duty to advocate positively for the sector' (Credit: Gerardo Jaconelli)
Jacqueline, tell us a bit more about yourself, your route into the industry and your career, and what wisdom you'll be sharing at the conference.
Travel has been my entire career, and luckily for me, it's also my passion. I started in the industry as an apprentice working across a variety of roles, learning the business from the ground up. That experience has shaped how I lead today because I understand both the customer journey and the pressures facing frontline teams.
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