Sheridan joins the business with more than 12 years’ industry experience spanning frontline sales and retail leadership roles at Tui, Thomas Cook and Hays Travel.
Jorge Quibell, head of trade partnerships at SHG, said the appointment would strengthen the operator’s support network for agency partners, with the company focused on "being there for our partners whenever they need us". Last month, he urged agents to give the brand "a go", crediting a six-month uptick in trade sales to SHG's "approachable" and friendly team.
