Andrew Botterill, chair of TravCorp, which owns Destination2, Destination2 Cruise and Holiday Gems, said the deal would add American Holidays, Citalia and Sovereign Luxury Travel to its list of brands.
Specialist’s managing director Helen Adamson will remain in her role and will now report to TravCorp’s newly appointed group chief executive Andy Freeth, while the acquisition is supported by TravCorp Holdings’ long-term investment partner, BGF.
Botterill said: “We are thrilled to welcome Specialist Holidays Group into the TravCorp family. These are admired and trusted brands. The impressive team brings deep destination knowledge and a clear passion for customer-centred service.
“This acquisition marks a significant step forward as we continue to invest in specialist, destination-led brands.”
Adamson added: “We’re delighted to join a well-established travel and leisure business. TravCorp Holdings Ltd has a strong reputation for building commercially successful companies centred around customer experience, service, and innovation.
“Our brands, audiences, and teams complement one another well - we’re excited about what we can achieve together.”
Freeth added: “Citalia, American Holidays, and Sovereign Luxury Travel bring substantial scale and valuable specialisms to our group offer.
“With continued support from our investment partners at BGF, this acquisition marks a key milestone in our plan to become one of the UK’s most trusted and successful collections of specialist travel brands.”
