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Agents returning to Specialist Holidays Group as new trade team target visibility and approachability

Operators
Dea Jusufi
20 April 2026

More than 80 agencies have over the past six months booked with Specialist Holidays Group (SHG) for the first time since the pandemic as the group's new-look trade team continues to urge agents to "give them a go".

SHG head of trade partnerships Jorge Quibell
(Credit: Specialist Holidays Group)

Quibell said SHG wanted to be 'more visible, more approachable and easier to do business with' (Credit: Specialist Holidays Group)

SHG, which comprises former Travelopia brands Citalia, American Holidays and Sovereign Luxury Travel, was acquired by TravCorp Holidays last summer and is now headed up by former Classic Collection chief Andy Freeth.