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Specialist Holidays Group launches 'frictionless' trade hub to ease demand on agents

Operators
Dea Jusufi
24 February 2026

Specialist Holidays Group has created a "easy-to-use" hub for its three trade-facing brands to ease the "huge demand" on time-poor agents.

Specialist Holidays Group agent hub branding
(Credit: Specialist Holidays Group)

The site also provides quick-contact details for the trade sales team (Credit: Specialist Holidays Group)

The hub features dedicated sections for Citalia, Sovereign Luxury Travel and American Holidays where agents can access updates on each of the brands, their active offers, deals and incentives – including fam trip prize draws – as well as training without having to switch to another portal.