Abta is encouraging agents to review their pricing to ensure they don't get caught out by new guidance from the Competition and Markets Authority (CMA).
The CMA is placing pricing in the spotlight (Credit: iStock / Andrzej Rostok)
The CMA is cracking down on price transparency following the publication last year of the Digital Markets, Competition and Consumers Act.
In November, it launched eight formal investigations and issued more than 100 letters outlining concerns about unfair pricing practices and sales tactics.
These include misleading offers, extra charges and so-called "drip pricing", as well as firms designing customer journeys that pressurise consumers into acting quickly or spending more than they intended.
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