The Competition and Markets Authority (CMA) published new guidance on price transparency in November under the Digital Markets, Competition and Consumers Act 2024.
For travel businesses, the message is clear – if a charge is unavoidable, it should be part of the advertised price. This applies even if it is not collected by the travel agent or tour operator and is instead paid by the customer at the hotel or destination.
This is a significant shift for many travel and accommodation providers, whose pricing models have historically treated "local taxes" or "resort fees" as separate from the headline price.
